Freedible is a family-owned business,
started by a mom
who adopted a baby with severe food restrictions,
changed her family's diet to care for him,
accidentally discovering her own food intolerances
and then went on a mission
to make it easier for us all
to follow the diets that help us thrive
and to support the authors & brands who can help us do it.

Our Story
Our story

Freedible is a family-owned business,
started by a mom
who adopted a baby with severe food restrictions,
changed her family's diet to care for him,
accidentally discovering her own food intolerances
and then went on a mission
to make it easier for us all
to follow the diets that help us thrive
and to support the authors & brands who can help us do it.

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Our Team

  • Cheryl Viirand

    Cheryl Viirand

    Founder & CEO
  • Rebecca Sherrow

    Rebecca Sherrow

    Features Editor, Community Manager & Food Photographer
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1 in 3 households modifies diet because of someone’s dietary constraints, yet each one feels like they have to figure it out on their own.

That doesn't make any sense.

I created freedible to make it easier for “custom eaters” with everything from food allergies to fitness diets to connect with one another, crowd-source the solutions they need to thrive and discover and support the innovative food bloggers and entrepreneurs who are making innovative new foods that more of us can eat.

It's a mission I believe in, because it comes from the needs of my own family. We were plunged into the world of food restrictions when we adopted a baby boy and through caring for him, discovered food intolerances that had gone undiagnosed in my family for generations.

freedible is my family's way of giving back for the miracle of that little boy finding his way to us, by making it easier for us all to take charge of our own health outcomes - however you eat, whatever the reasons behind it and whatever your means.

That's our mission, and I use it daily as our compass. It's why freedible is free, why all custom eaters have a voice on freedible, and why we support the brands that are trying to make more food that more of us can eat. 

I hope you'll join our movement of custom eaters sharing what works and supporting one another!

Happy eating,
Cheryl
Founder, CEO & Mom-on-a-Mission


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