Freedible is the only social media platform that's specifically designed to meet custom eaters' needs, and to help them crowd-source the solutions they need - include great products like yours! That's why we've "baked" what we call turn-key tools and opportunities right in to our platform to help you market through your community, not at it. Here's what "community marketing," as we like to call it, is all about.
Effectively marketing food products these days is not an easy gig. Between food allergies, food-conscious millenials and other custom eating requirements, your consumer base is balkanizing into smaller and more entrenched silos. Meanwhile, while social media makes all of us as consumers more and more skeptical of advertising - and more and more reliant on peer-to-peer endorsements.
Nowhere is that more true than for the 1 in 3 U.S. households that already modifies diet based on someone's food restrictions, because once you've made the connection between your health and your food, you just aren't willing to take any chances. That's a huge segment of your market - and that means that it's a problem you can't afford to ignore.
Reaching these consumers means not just keeping your product top of mind with advertising, but helping them to see how your products are part of the solution for folks who have diets or health issues just like their own. So how are you supposed to find, engage with and inspire bloggers, influencers and authentic brand champions in each of these niche communities to tell the stories your brand needs?
We think a lot about freedible about how to do just that - because by helping our consumers to discover your products, we fulfill our mission by helping them to realize that they don't have to do it all on their own.
Whether it's through one of our tailored giveaway events or a
Sponsored Cookbook for your brand, our marketing products are intentionally designed to help you garner high value consumer endorsements while building real relationships with custom eater influencers and consumers. And with turn-key sponsorships like our
#customeater Twitter parties and
curated content showcases, we help you to engage with our bloggers and influencers as a community rather than just as individual "hub and spokes".
In short, we know that you have lots of high-
volume places to advertise your products - but we want to help you get the high-
impact relationships that can convert new consumers into champions for your brand.
Check out some of our Community Marketing Tools below, and
contact us to create a Sponsored Cookbook, event or campaign for your brand.
