Fairs. Most of the food allergy fairs, expos, and conferences are on the coasts. I understand that, they are huge population centers and it’s a numbers thing. A few more pop up around the country, but here in the Rocky Mountain Region there isn’t a whole lot.
A few years back we discovered a local gluten-free fair put on by the Denver Celiacs
called the “Incredible Edible Gluten-Free Food Fair.” It’s more about celiac disease and gluten-free items, but there’s some cross over with food allergies and we do have some empowering products that cover wheat allergies and gluten-free needs.
We bought a booth space 3 years ago and we were hooked! It was our first fair and it was great to interact with so many people and hear how much they love the empowering aspect of our business.
The following year they had a sponsorship opportunity for their kid zone which would include kid oriented activities. We thought this was a perfect fit for us and we signed up. The kids had a great time with our coloring sheets, superhero themed crafts, and hourly story time with celiac themed books.
Our third year we sponsored the kid zone area again with crafts and stories. It was more centrally located this time and full of kids having fun. We loved meeting so many parents who understand the dietary restrictions we have to deal with on a daily basis. And we loved seeing the kids get excited for our superhero themed products and our different comic book characters.
We were looking forward to the next IEGFFF in 2018, but were saddened to learn that they canceled the event this year.Read about why they cancelled their event and check out some great gluten-free brands by reading the rest of the article on our blog!