Yesterday, I bought my first (and quite possibly last) copy of Cosmopolitan ever. The February 2014 issue boasts a flashy pink cover, “85 ways to get your dream hair,” and a 4-step “bikini body plan." Good stuff.
But what really interested me was this:
I’d heard about the article the night before (thanks to Anna Luke, @Gfreegimme3), and I opened to page 182 ready to hate it.
I wasn’t totally disappointed.
The piece, by freelance health writer Jessica Girdwain, makes the case that some people use allergies as an excuse to eat less, and so control their weight. It urges readers to determine whether they're truly allergic or intolerant to a food, or in fact struggling with disordered eating.
Girdwain's story bugs me in several ways. It:
- Features a truly repulsive visual of a lipsticked, nail-painted hottie sensuously devouring what looks like an entire naked pizza crust. It also prints the phrase “eating disorders” in the title with a backwards S and a couple misaligned letters. Like, get it? It’s disordered. Cute!
- Muddies the waters about celiac disease: Girdwain calls celiac “an extreme form of gluten intolerance,” then states that “with an intolerance, you may be able to eat dairy, gluten, sugar, or eggs in limited amounts . . . And you may be able to reintroduce the food into your diet in the future.” Girdwain and her editors might know that people with celiac can’t eat even small amounts of gluten ever again, but Cosmo’s 78 million readers worldwide may not. The way this article is worded, they still won’t. Note: The world’s leading experts on celiac disease now agree that the umbrella term gluten intolerance “carries inherent weaknesses and contradictions” and should be ditched in favor of gluten-related disorders. So let’s start. (I’ll abbreviate it to GRDs for the rest of this post.)
- Completely ignores the existence of male eating disorders.Then again, it is a women’s magazine. In its pages, men are merely gods who demand satisfaction by the ritual sacrifice of female dignity.
- Appears opposite an ad for Hydroxycut: Really, Cosmo? You’re going to lecture us to avoid restrictive diets, then sell us a weight loss supplement? That’s . . . well, that’s exactly what I’d expect.
Still, the article gets some things right. Girdwain recognizes that food allergies and intolerances are real and are serious. Her primary example is a woman who gets her doctor’s approval to go gluten-free, then spirals into orthorexia (an unhealthy obsession with eating only “healthy” foods).
It's a realistic story, but the argument it illustrates is guaranteed get eyerolls from the food allergy and gluten-free community. Many of us struggle to have our needs taken seriously, precisely because we’re perceived as fad dieters or disordered eaters.