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Why are our Allergens Villains?

Why are our Allergens Villains?

A few weeks ago, Hubby and I sat down to plot the course of Allergy Superheroes for 2016. It's hard to believe we've been around for more than a year, and been "open" for almost a year. We've had a lot of ups and downs, and learned tons of things along the way.

One of our potentially contentious decisions was to make the allergens into villains. As we did market research, everywhere we turned we saw products with happy, smiling cartoons of the country's top allergens. The prevailing trend seemed to be to depict allergens as goofy, friendly types.

I understand the idea of trying to remain non-threatening, and even to depict allergens in a positive light to minimize future backlash (in case a child outgrows an allergy.) But we just couldn't get behind the "friendly" allergens.

Speaking for myself, I understand that nuts are food for other people. I know this in my head. But when I see a nut, I don't see a smiling acorn. I see this:

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