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Why we do what we do


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Hundreds of conversations later, freedible's founder shares what she has come to see as custom eaters' "tribale tale".  

Read her take, and see a preview of some of the content you can find on freedible this week.

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"Same-but-different": the Tribal Tale of Custom Eaters
"Same-but-different": our tribal tale.

Over the last several weeks, I've gotten to speak with literally hundreds of people about freedible and the mission behind it. Whether it's at a trade show for the natural products industry or an alumni reunion for the law firm that I used to call "home", I am struck by how consistently I hear a story that is the "same-but-different":

"Same" in that it seems that nearly everyone I meet either has a food restriction in their immediate family or has a friend, colleague or neighbor who does. And "same" in that it is always described as "hard."

Yet "different" in that the stories I hear describe a veritable rainbow of food restrictions. A carbohydrate-free diet that controls his child's seizures. An egg-, wheat-, dairy- and soy-free diet dropped like a bomb overnight with her child's first allergic reaction. A gluten-free diet that lost him 15 pounds, or that gained her father some peace after his diagnosis - at 72 - with celiac disease.

Through all these conversations, I've come to see that "same-but-different" is our folk story - the tribal tale of the custom eater. It is the essence of what freedible is designed to do: to bring people together to focus on our common threads, to educate one another on our differences and to develop tools to make some of that "hard" just a little bit easier.

So whatever your relationship to food, we hope you'll create a free profile and join in the conversation on freedible.  Even if all foods seem to work 'just fine' for you, please join our movement and spread the word about freedible, the new social media site founded on the big idea that food is not one-size-fits-all.

Cheryl Viirand
Founder & CEO

Featured this week on freedible:
Featured this week on freedible:

Find & share blog posts on the topics that matter to custom posts

Browse blog posts about all things custom eating-related.

There's a lot of talk in pop culture these days about restricted diets and whether or not they're "for real".  Thing is, we tend to hear more from them who don't have eating restrictions than from those who do.  This week, we're spotlighting an editorial piece by AntiWheatGirl, "Weighing in on Vogue's "Is True Happiness Possible Without Gluten?". Have a read, and then log in to freedible to share your views. 

bloggers directory

Find the blogs that are
relevant for you.

Each week we'll introduce you to one of our Blogger members on freedible - this week, meet TheFrugalistaMom!  As a mother of 4 kids, each of which has multiple food allergies, she's had to master the art of cooking wheat-, egg-, dairy-, soy-, nut- and peanut-free -- yet kid-friendly!  As if that isn't enough to keep her busy, she is also an eco-jewelry and handbag designer "on the side".  Our hats are off to her!


Connect with others
who eat like you do.

Our "groups" spotlight this week is on Kids on Custom Diets. Join today to connect with other parents and caregivers helping our youngest custom eaters to thrive on their custom diets.

Find & share recipes on freedible - searchable by over 50 dietary restrictions!recipes

you can filter for over 50 dietary restrictions

We are so excited about Mintgrapefruit's new post in our Community Cookbook: Cornmeal Peach Cake. Gorgeous! Visit our "recipes" section to find more meals that work for you, and use our "advanced search" to filter them by over 50 different diet restrictions!

Connect with the brands that go the distance to make foods YOU can eat, on freedible!eatables

Discover new brands that
are "fully edible" 
for you.

We are thrilled to welcome RaeFoods to freedible!  Rae Foods was started by a mom determined to find healthier foods for her kids.  The result are prepared muffins (sold frozen) with veggies & flax seeds - and no dairy, egg, peanut or soy.  Check out their profile!
Find events from Twitter parties to allergen-free food expos.

AntiWheatGirl is turning 22 this month and to celebrate she wants to give a big gift to the kids with celiac disease at the Philadelphia Children's Hospital!  Please click through to watch her video with details on how you can help. 

Join us on freedible.  Follow us everywhere else.

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Please help spread the word about freedible, the new social media site for custom eaters and the bloggers, brands and organizations that support them.
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